Marketing automation for Indian MSMEs

One platform to run an MSME’s entire marketing.

ContentConcepts is a marketing automation platform built for Indian MSMEs. CRM, WhatsApp, email, ads, and landing pages on a single stack, at a price small and mid-sized businesses can afford. Capture enquiries, automate follow-ups, and track every lead from one dashboard.

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ContentConcepts marketing automation dashboard

Capture

Every enquiry, in one inbox.

Leads from the website, WhatsApp, Instagram, Facebook, and ads land in a single shared inbox. Nothing sits in a personal phone or a forgotten tab.

Engage

Follow-ups that run on their own.

Automated journeys across email, SMS, and WhatsApp keep prospects warm without manual effort. Every enquiry gets a timely, on-brand response.

Convert

A CRM the sales team will use.

Each lead is tracked from first touch to closed sale. Pipelines, activities, and reporting give owners and sales teams a clear view of revenue.

Sales and marketing analytics inside ContentConcepts

About ContentConcepts

A marketing platform for Indian MSMEs.

ContentConcepts was founded by Nagabhushan Mamadapur to give Indian MSMEs an affordable, single-platform alternative to enterprise marketing tools. The team operates out of Bengaluru and works with shop owners, clinics, coaching institutes, D2C brands, and B2B service firms across India.

Founder

Nagabhushan Mamadapur

AI & Automation Architect

Tech entrepreneur with over two decades in software development, AI, and automation. Builds the intelligent systems that let MSMEs scale without adding headcount.

Why ContentConcepts

What ContentConcepts does.

A single platform for lead capture, follow-ups, and conversion tracking. No juggling separate tools or losing enquiries between them.

One platform, every channel

Run CRM, WhatsApp, email, ads, and landing pages from one dashboard. Fewer tools, fewer gaps where leads get missed.

Follow-ups that run on their own

Pre-built workflows handle lead capture, follow-up, and re-engagement, so every enquiry gets a timely response.

Built for MSMEs and agencies

Run it under your own brand and domain. Affordable for small teams. Strong enough for agencies handling multiple clients.

Modules

Eight modules. One unified platform.

Built so MSMEs can run marketing, sales, and service from the same place, without stitching together five different tools.

Agency Dashboard

A unified workspace for clients, leads, campaigns, and reporting. Built for teams managing multiple brands.

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Landing Page Builder

Drag-and-drop pages optimised for lead capture, with mobile-first templates ready to publish in minutes.

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Automation Workflow

Visual workflows that orchestrate follow-ups across email, WhatsApp, and SMS, triggered by real customer behaviour.

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WhatsApp Sender

Bulk and segmented broadcasts for offers, reminders, and updates, sent through approved channels.

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WhatsApp Cloud API

Official Meta-approved API integration for two-way conversations at scale, fully compliant with WhatsApp policy.

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Email Marketing

Segmented campaigns and drip sequences with deliverability tooling that keeps messages in the inbox.

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Mobile App (iOS & Android)

Branded customer apps for loyalty, repeat purchase, and direct engagement, available on both stores.

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Ad Launcher

Centralised launch and management of paid campaigns across Meta, Google, and YouTube with consolidated reporting.

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How It Works

Three steps. Built for Indian MSMEs.

From discovery to live automation in two weeks. The platform handles the technical setup so the business focuses on customers.

01
Discovery call.
A 30-minute conversation to understand the business, current marketing, and where leads are being lost.
02
Setup and onboarding.
The team configures CRM, WhatsApp, email, and automation flows. Nothing for the business to install or maintain.
03
Leads, tracked and converted.
Enquiries land in one dashboard. Automated follow-ups run in the background. Owners and sales teams focus on closing.

Coaching

Learn marketing automation with AI, with us.

Real playbooks from real implementations. Join founders, agency owners, and operators learning how to turn content into pipeline, and pipeline into revenue.